Since the first Macca’s Kick2Kick in 2017, the promotion has continued to go from strength to strength proving itself ever popular with consumers.

Capitalising on the AFL season, McDonald’s draws on its strong relationship with the AFL to give its customers the opportunity to win the ultimate AFL Kick2Kick Grand Final experience.

Creata developed a consumer friendly microsite to streamline the entry mechanic from SMS entry to online, for this successful promotion.

The microsite made it simple and easy for customers to enter the competition with fewer barriers to entry than the previous year.

Given all elements of the promotion remained the same, as a direct result of the introduction of the microsite McDonald’s experienced a growth of 6.4 times the amount of entries versus using SMS the previous year.

Watch the Case Study below